From Sean "Diddy" Combs' Assistant to President of His Company | Dia Simms on Women of Impact

Queen of Sean “Diddy” Combs’ marketing empire, tireless advocate for women, and all-around brilliant strategist, Dia Simms approaches everything like a scientist. In this episode of Women of Impact with Lisa Bilyeu, Dia explains how to improve second-by-second, how to negotiate for yourself by standing on the foundation of facts, and how to combat ignorance with excellence and grace.


Dia describes dealing with stereotypes of her as a black woman [3:15]
Dia illuminates the role of gratitude and excellence in success [4:34]
Dia explains how to use underestimation as a weapon [6:49]
What does not knowing have to do with finding out? [7:48]
Dia and Lisa discuss learning at all times [8:59]
Dia observes that people, especially women, have to take risk [10:08]
Dia talks about why titles are not important [13:21]
Dia tells the story of becoming P Diddy’s marketing empress [15:16]
Dia promotes negotiation and self-advocacy, especially for women [16:37]
Dia and Lisa discuss women and compensation [19:35]
Dia describes her philosophy that all things are possible [20:45]
Dia discusses being transparent about having big, crazy goals [23:40]
Focus on one thing at a time instead of just lots of activity [26:38]
Dia dismisses the idea of balance and advocates protecting your time [27:43]
Dia talks about achieving career success when family is the number one priority [29:58]
Dia explains that the team is everything [32:04]
Dia describes impacting disadvantaged people [32:39]
Dia tells stories of her mother’s extraordinary fortitude and optimism [34:03]
Dia shows the research that diverse leadership improves the bottom line [35:52]
Dia advocates becoming known as a problem solver [38:08]
Dia explains the importance of kindness, due diligence, and being relentless [39:30]
Dia talks about when you have to change your path to reach your dream [42:20]
Dia approaches everything like a scientist [43:14]
Dia describes always doing her best [44:39]
Dia shares that her superpower is gratitude [45:31]




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